2024
FASHION CAMPAIGN
This fashion campaign aims to capture a sense of indsutrial, rebellion and individuality. The models’ radiate a strong attitude, complementing the distressed nature of the pants. By showcasing the garments on female models, the goal is to stay true to the brand’s identity while also pushing boundaries.
The backdrop for this story is the underside of Pont Alexandre III in Paris. The industrial architecture, with its metal framework and low lighting, creates a dark and raw atmosphere. At the same time, adding a touch of "Parisian cool."
